Buying Original, Affordable Artwork Online

The popularity of buying original artwork online has grown exponentially over the past five years. Novice collectors can educate themselves from the comfort of their home, perusing websites and researching those artists whose work they are drawn to. Gone are the days where one has to break through the hierarchy of the bricks-and-mortar gallery world in order to buy that first significant painting from an emerging artist. That said, there still remains a hierarchy among the many online galleries that currently sell original work. Most target an audience who are looking for pieces to match a new couch or hang above a fireplace while a smaller number of online galleries are showing work by artists, both emerging and established, that have been carefully and thoughtfully curated by an expert in that field. Typically, visitors to these websites are interested in starting a serious collection on some level but do not have the budget, time or interest in going to galleries or art fairs. This is where the accessibility of the online gallery comes into play. In light of’s first online show this month, I’d like to share a recent article from that further demonstrates this new era of buying original, affordable work online: